Episode 1

THE ART OF THE SALES CONVERSATION (Part 1) with St John Craner

The first episode of The Agri-Turf Academy Show, a new podcast to complement the Inside Agri-Turf shows which have notched up over 10,000 downloads and featured more than 100 guests from across the land-based engineering sector.

The Agri-Turf Academy show will provide specially curated episodes full of business ideas, growth advice and personal development support for organisations and individuals working in the land-based engineering sector - delivered by experts in their field.

Although developed for a niche industry, the episodes are highly relevant to any small business

This opening episode, The Art of the Sales Conversation (Part One) is delivered by St John Craner, (pronounced Sinjin) founder of New Zealand-based Agrarian, a leading rural sales and marketing company.

St John's key message is 'The problem with sales, is selling. Stop selling and start serving'

LINKS

Agrarian

St John Craner LinkedIn

About the Podcast

Show artwork for THE AGRI-TURF ACADEMY SHOW
THE AGRI-TURF ACADEMY SHOW
Business Ideas and Growth Advice

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About your host

Profile picture for Chris Biddle

Chris Biddle

Chris is an experienced journalist specialising in the farm and grass machinery market. He has worked for a major tractor manufacturer and been a managing director of a farm and grass machinery dealership in the West Country.
In 1988, he launched trade magazine, Service Dealer followed by TurfPro in 1998, selling both titles to Land Power Publications in 2015.
He was editor of Landwards, the professional journal of the Institution of Agricultural Engineers (IAgrE) from 2008 until 2019 and is the recipient of the 2020 IAgrE Award for Outstanding Contribution to the Land-Based industry.
Chris lives in Salisbury with his wife Trish, and is an avid cricket fan and member of the MCC for over 55 years.